Independent consultant in digital strategy, communication and digital marketing, supporting NGOs and businesses in developing and optimizing their digital presence and projects.

Key Partners:

• Businessmed (UMCE):
- Managing and optimizing websites, servers and digital platforms.
- Overseeing social channels, digital communication and project-related online activities.

• Fabienne Colas Foundation:
- Managing and optimizing WordPress websites and developing project-specific digital platforms.
- Supporting teams with web operations during international festivals and events.

• Jamaity Association:
- Supporting the development of web platforms and project websites.
- Contributing to digital communication strategies, content creation and social media management.

• Permaflex:
- Managing and optimizing the company E-commerce website, SEO and digital acquisition, including performance monitoring.
- Running and monitoring Google Ads and Meta Ads campaigns.

• Managing and maintaining the foundation's websites.
• Creating and redesigning the foundation’s and related websites.
• Ensuring security and backups.
• Managing and updating content.
• SEO and performance optimization.
• Analytics and reporting.

• Managing and maintaining the organization's websites and project-related web content.
• Handling database administration, monitoring servers and liaising with service providers.
• Collecting contacts, managing email campaigns and newsletters using marketing automation platforms.
• Designing and implementing communication strategies in coordination with the project team.
• Leading online communities, developing content, overseeing social media and monitoring e-reputation.
• Impact analysis, visibility reporting and partner training on communication tools.
• Support for the project team and technical coordination during B2B events (online/offline) through the BCDesk.eu and B2match.com platforms.

• Managing communities, creating and optimizing content, tracking performance and reporting.
• Supporting the development and execution of the communication plan and editorial calendar.
• Joining brainstorming workshops and assisting in writing concept notes for various projects in collaboration with the team and partners.
• Supervising and monitoring the development, update and migration of the databases and content of the platform's new version.

• Developing the company's online brand presence.
• Coordinating with collaborators and partners in Tunisia, Libya, Turkey and Spain.
• Processing accounting records and import/export documents and handling supplier payments.

• Advising on the implementation of the company's digital marketing strategy.
• Maintaining and updating the web server.
• Establishing and maintaining connections with collaborators and partners in Spain, Libya and Tunisia.
• Recruiting new staff and implementing administrative procedures in conjunction with management.
• Training team members on ERP use, offering technical support and tracking progress.
• Tracking supplier payments in coordination with the finance department, managing and storing accounting documents.

• Developing the digital marketing strategy and communication plan.
• Managing, updating and securing the web server.
• Coordinating with various partners and team members in Turkey, Libya and Tunisia.
• Hiring new staff and implementing administrative procedures in coordination with management.
• Supporting team members with ERP usage, technical assistance and tracking progress.
• Archiving administrative documents and coordinating with the finance department to ensure supplier payments.

• Supervising the design of visual identity, websites and communication materials for the Holding and its subsidiaries in collaboration with a specialized agency.
• Processing financial documents for import and export transactions and securing payment to various providers.
• Assisting in the development of the company’s ERP in coordination with the accounting and finance team and the development agency.

• Setting up sponsored campaigns (Google Ads): market research, competitive analysis, media planning, ad creation, keyword research, budget and bid management and performance monitoring.
• Analyzing advertising campaign to identify improvement and optimize performance.

• Crafting and implementing digital marketing strategies to boost the agency’s websites.
• Supporting clients in their projects, such as website development, SEO, SEA, SMO, copywriting and performance analysis.

• Managing social media pages
• Creating and publishing content
• Writing blog posts
• Updating website content and on-page and off-page optimization

• Managing a web affiliate platform connecting advertisers looking to promote their websites and generate traffic with publishers seeking additional revenue.