Slim Kharbachi

Graduated in Finance from ISG Tunis with over 18 years of experience in communications and digital marketing strategy, including more than 4 years working with national and international civil society organizations. I am passionate about the latest trends and technologies in the digital realm.

Throughout my career, I acquired advanced knowledge in developing marketing and communication strategies for different projects, submitting deliverables on time and ensuring a seamless experience for all stakeholders.

Expertise Areas

WordPress Development

Custom WordPress sites development and optimization. Themes and plugins installation and customization for optimal visibility and enhanced user experience.

Search Engine Optimization (SEO)

Website content, structure, and markup optimization with the aim to improve ranking, enhance visibility and generate qualified organic traffic.

Search Engine Advertising (SEA)

Sponsored campaigns (Google Ads) implementation: market analysis, targeted ad creation, keyword research, bid adjustment and performance tracking.

Social Media Marketing (SMM)

Social media channel management, advertising campaign setup and communication strategy development to boost engagement and promote a brand.

Partner Voices

Key Partners

Key Numbers

Experience

+18

Projects

+40

Partners

+20

My CV

Education

2004 - 2011
Institut Supérieur de Gestion de Tunis

Master degree in finance

Multidisciplinary studies and training in Corporate & Market Finance, Business Management, and Marketing, with a transversal approach to strategic analysis and executive decision-making.

2002 - 2004
Rue de Marseille High School

Bachelor's degree in mathematics

Experience

Jan. 2025 - Current
Fabienne Colas Foundation
(Canada)

Web administrator

• Managing and maintaining the foundation's websites.
• Creating and redesigning the foundation’s and related websites.
• Ensuring security and backups.
• Managing and updating content.
• SEO and performance optimization.
• Analytics and reporting.

May. 2023 - Current
Businessmed UMCE
(Tunisia)

Digital communications manager

• Managing and maintaining the organization's websites and project-related web content.
• Handling database administration, monitoring servers and liaising with service providers.
• Collecting contacts, managing email campaigns and newsletters using marketing automation platforms.
• Designing and implementing communication strategies in coordination with the project team.
• Leading online communities, developing content, overseeing social media and monitoring e-reputation.
• Impact analysis, visibility reporting and partner training on communication tools.
• Support for the project team and technical coordination during B2B events (online/offline) through the BCDesk.eu platform.

Apr. 2022 - May. 2023
Jamaity Association
(Tunisia)

Digital media manager

• Managing communities, creating and optimizing content, tracking performance and reporting.
• Supporting the development and execution of the communication plan and editorial calendar.
• Joining brainstorming workshops and assisting in writing concept notes for various projects in collaboration with the team and partners.
• Supervising and monitoring the development, update and migration of the databases and content of the platform's new version.

Feb. 2019 - Mar. 2022
Sunrise International Trade
(Tunisia)

Administrative and communication manager

• Managing communities, creating and optimizing content, tracking performance and reporting.
• Supporting the development and execution of the communication plan and editorial calendar.
• Joining brainstorming workshops and assisting in writing concept notes for various projects in collaboration with the team and partners.
• Supervising and monitoring the development, update and migration of the databases and content of the platform's new version.

Apr. 2017 - Jan. 2019
Alpha Focus Trade
(Spain)

Administrative and communication coordinator

• Advising on the implementation of the company's digital marketing strategy.
• Maintaining and updating the web server.
• Establishing and maintaining connections with collaborators and partners in Spain, Libya and Tunisia.
• Recruiting new staff and implementing administrative procedures in conjunction with management.
• Training team members on ERP use, offering technical support and tracking progress.
• Tracking supplier payments in coordination with the finance department, managing and storing accounting documents.

Jan. 2015 - Mar. 2017
Golden Gate Gida
(Türkiye)

Administrative and communication coordinator

• Advising on the implementation of the company's digital marketing strategy.
• Maintaining and updating the web server.
• Establishing and maintaining connections with collaborators and partners in Spain, Libya and Tunisia.
• Recruiting new staff and implementing administrative procedures in conjunction with management.
• Training team members on ERP use, offering technical support and tracking progress.
• Tracking supplier payments in coordination with the finance department, managing and storing accounting documents.

Oct. 2013 - Dec. 2015
La Famille Holding
(Tunisia)

Administrative and communication manager

• Supervising the design of visual identity, websites and communication materials for the Holding and its subsidiaries in collaboration with a specialized agency.
• Processing financial documents for import and export transactions and securing payment to various providers.
• Assisting in the development of the company’s ERP in coordination with the accounting and finance team and the development agency.

Feb. 2013 - Aug. 2013
Pi2r
(Tunisia)

SEA/SEM account manager

• Setting up sponsored campaigns (Google Ads): market research, competitive analysis, media planning, ad creation, keyword research, budget and bid management and performance monitoring.
• Analyzing advertising campaign to identify improvement and optimize performance.

Jul. 2011 - Current
Buzz Brokers Consulting
(Tunisia)

Founder & Digital marketing executive

• Crafting and implementing digital marketing strategies to boost the agency’s websites.
• Supporting clients in their projects, such as website development, SEO, SEA, SMO, copywriting and performance analysis.

Jun. 2010 - Jun. 2011
Alliance Communication
(Tunisia)

Web marketing consultant

• Managing social media pages
• Creating and publishing content
• Writing blog posts
• Updating website content and on-page and off-page optimization

Apr. 2008 - Jul. 2009
A2WM
(Tunisia)

Web marketing consultant

• Managing a web affiliate platform connecting advertisers looking to promote their websites and generate traffic with publishers seeking additional revenue.

Volunteering

Apr. 2022 - Current
Jamaity Association

Member

Jan. 2016 - Dec. 2024
FuckUp Nights Tunis

Speaker and Organizing member

• Public relation 2.0.
• Digital marketing / communications consultant.
• Permanante speaker.

Jan. 1993 - Dec. 2005
Tunisian Scouts

Member

• Participating in local and national events and gatherings.
• Participating in international events and jamborees:
     - Camp-Jam (London, UK - Aug. 2002).
     - Scouts Jamboree (Sharjah, UAE - Apr. 2005).

Jan. 2004 - Dec. 2009
National Mutual Fund of Tunisian Students

Member

• Participating in training workshops and student life events.

Jan. 2004 - Dec. 2007
Tunisian Red Crescent

Member

• Attending first aid training workshops.

Languages

Arabic

100%

French

90%

English

90%

Software

Adobe Photoshop

95%

Adobe Illustrator

85%

Adobe Dreamweaver

100%

Microsoft Word

75%

Microsoft Excel

75%

Microsoft PowerPoint

75%

SEO PowerSuite

75%

Screaming Frog

75%

OpenShot Video Editor

75%

Tools

Google Analytics

95%

Google Search Console

85%

Google Ads Editor

100%

Meta Business Suite

75%

cPanel

75%

Yoast SEO

75%

Zoom

75%

Brevo

75%

Mailchimp

75%

Canva

75%

Ai Tools

75%

Content Management System

WordPress

95%

Drupal

85%

Joomla

100%

ArtiPHP

75%

Skills

  • Search engine optimization
  • Search engine marketing
  • Social media monitoring
  • Social media marketing
  • Strategic intelligence
  • Community management
  • Competitive analysis
  • Marketing strategies
  • Website optimization
  • Affiliate marketing
  • Display advertising
  • Online advertising
  • Project management
  • Content marketing
  • Digital marketing
  • Web communication
  • Content creation
  • Web optimization
  • Email marketing
  • Lead generation
  • Local marketing
  • Niche marketing
  • Social networks
  • Web integration
  • Websites design
  • Administration
  • Digital design
  • Communication
  • Data analysis
  • E-reputation
  • Facebook Ads
  • Meta Ads
  • Social media
  • Webmastering
  • Copywriting
  • Remarketing
  • Retargeting
  • Web writing
  • Automation
  • Conversion
  • E-commerce
  • Google Ads
  • Management
  • Analytics
  • Web analytics
  • Local SEO
  • Targeting
  • Webdesign
  • WordPress
  • Blogging
  • Branding
  • Mobile
  • SERP
  • PPC
  • ROI
  • SEA
  • SEM
  • SEO
  • SMM
  • SMO

Certificates

Portfolio

Jamaity Academy

Jamaity Academy

Social Media Management, Website Management
Plateforme Jamaity

Plateforme Jamaity

Social Media Management, Website Management
Alessandra Bajec

Alessandra Bajec

Website Development
Festwave Institute

Festwave Institute

Website Development, Website Management
Businessmed (UMCE)

Businessmed (UMCE)

Website Management
Alpha Focus Trade

Alpha Focus Trade

Website Development
Fabienne Colas Foundation

Fabienne Colas Foundation

Website Development
Tunisie News

Tunisie News

Search Engine Advertising, Search Engine Optimization, Social Media Advertising, Social Media Management, Website Development
Buzz Brokers

Buzz Brokers

Search Engine Advertising, Search Engine Optimization, Social Media Advertising, Social Media Management, Website Development

Contact

Tunis - Tunisia

(+216) 20 22 33 93

(+216) 20 22 55 34

Freelance Available

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