Slim Kharbachi

Diplômé en Finance de ISG Tunis, avec plus de 18 ans d’expérience en communication et en stratégie marketing digital, dont plus de 4 ans de collaboration avec des organisations de la société civile nationales et internationales. Je suis passionné par les dernières tendances et technologies de l'univers du digital.

Tout au long de ma carrière, j’ai acquis une expertise avancée dans le développement de stratégies marketing et de communication pour différents projets, en assurant la livraison des livrables dans les délais et une expérience fluide pour l’ensemble des parties prenantes.

Domaines D'expertise

Développement WordPress

Développement et optimisation de sites WordPress sur mesure. Installation et personnalisation de thèmes et plugins pour une visibilité optimale et une expérience utilisateur améliorée.

Référencement Naturel (SEO)

Optimisation du contenu, de la structure et du balisage des sites web afin d’améliorer le positionnement, renforcer la visibilité et générer un trafic organique qualifié.

Marketing des Moteurs de Recherche (SEA)

Mise en œuvre de campagnes sponsorisées (Google Ads) : Analyse du marché, création d’annonces ciblées, recherche de mots-clés, ajustement des enchères et suivi des performances.

Marketing des Réseaux Sociaux (SMM)

Gestion des réseaux sociaux, création de campagnes publicitaires et stratégies de communication afin de renforcer l’engagement et valoriser une marque.

Partner Voices

Partenaires Clés

Chiffres Clés

Expérience

+18

Projets

+40

Partenaires

+20

Mon CV

Education

2004 - 2011
Institut Supérieur de Gestion de Tunis

Master degree in finance

Multidisciplinary studies and training in Corporate & Market Finance, Business Management, and Marketing, with a transversal approach to strategic analysis and executive decision-making.

2002 - 2004
Lycée Rue de Marseille

Bachelor's degree in mathematics

Expérience

Jan. 2025 - A ce jour
Fondation Fabienne Colas
(Canada)

Administrator web

• Managing and maintaining the foundation's websites.
• Creating and redesigning the foundation’s and related websites.
• Ensuring security and backups.
• Managing and updating content.
• SEO and performance optimization.
• Analytics and reporting.

Mai. 2023 - A ce jour
Businessmed UMCE
(Tunisie)

Digital communications manager

• Managing and maintaining the organization's websites and project-related web content.
• Handling database administration, monitoring servers and liaising with service providers.
• Collecting contacts, managing email campaigns and newsletters using marketing automation platforms.
• Designing and implementing communication strategies in coordination with the project team.
• Leading online communities, developing content, overseeing social media and monitoring e-reputation.
• Impact analysis, visibility reporting and partner training on communication tools.
• Support for the project team and technical coordination during B2B events (online/offline) through the BCDesk.eu platform.

Avr. 2022 - Mai. 2023
Association Jamaity
(Tunisie)

Digital media manager

• Managing communities, creating and optimizing content, tracking performance and reporting.
• Supporting the development and execution of the communication plan and editorial calendar.
• Joining brainstorming workshops and assisting in writing concept notes for various projects in collaboration with the team and partners.
• Supervising and monitoring the development, update and migration of the databases and content of the platform's new version.

Fév. 2019 - Mar. 2022
Sunrise International Trade
(Tunisie)

Administrative and communication manager

• Managing communities, creating and optimizing content, tracking performance and reporting.
• Supporting the development and execution of the communication plan and editorial calendar.
• Joining brainstorming workshops and assisting in writing concept notes for various projects in collaboration with the team and partners.
• Supervising and monitoring the development, update and migration of the databases and content of the platform's new version.

Avr. 2017 - Jan. 2019
Alpha Focus Trade
(Espagne)

Administrative and communication coordinator

• Advising on the implementation of the company's digital marketing strategy.
• Maintaining and updating the web server.
• Establishing and maintaining connections with collaborators and partners in Spain, Libya and Tunisia.
• Recruiting new staff and implementing administrative procedures in conjunction with management.
• Training team members on ERP use, offering technical support and tracking progress.
• Tracking supplier payments in coordination with the finance department, managing and storing accounting documents.

Jan. 2015 - Mar. 2017
Golden Gate Gida
(Türkiye)

Administrative and communication coordinator

• Advising on the implementation of the company's digital marketing strategy.
• Maintaining and updating the web server.
• Establishing and maintaining connections with collaborators and partners in Spain, Libya and Tunisia.
• Recruiting new staff and implementing administrative procedures in conjunction with management.
• Training team members on ERP use, offering technical support and tracking progress.
• Tracking supplier payments in coordination with the finance department, managing and storing accounting documents.

Oct. 2013 - Déc. 2015
La Famille Holding
(Tunisie)

Administrative and communication manager

• Supervising the design of visual identity, websites and communication materials for the Holding and its subsidiaries in collaboration with a specialized agency.
• Processing financial documents for import and export transactions and securing payment to various providers.
• Assisting in the development of the company’s ERP in coordination with the accounting and finance team and the development agency.

Fév. 2013 - Août. 2013
Pi2r
(Tunisie)

SEA/SEM account manager

• Setting up sponsored campaigns (Google Ads): market research, competitive analysis, media planning, ad creation, keyword research, budget and bid management and performance monitoring.
• Analyzing advertising campaign to identify improvement and optimize performance.

Juil. 2011 - A ce jour
Buzz Brokers Consulting
(Tunisie)

Founder & Digital marketing executive

• Crafting and implementing digital marketing strategies to boost the agency’s websites.
• Supporting clients in their projects, such as website development, SEO, SEA, SMO, copywriting and performance analysis.

Juin. 2010 - Juin. 2011
Alliance Communication
(Tunisie)

Consultant web marketing

• Managing social media pages
• Creating and publishing content
• Writing blog posts
• Updating website content and on-page and off-page optimization

Avr. 2008 - Juil. 2009
A2WM
(Tunisie)

Consultant web marketing

• Managing a web affiliate platform connecting advertisers looking to promote their websites and generate traffic with publishers seeking additional revenue.

Volontariat

Avr. 2022 - A ce jour
Association Jamaity

Membre

Jan. 2016 - Déc. 2024
FuckUp Nights Tunis

Paneliste et Membre organisateur

• Public relation 2.0.
• Digital marketing / communications consultant.
• Permanante speaker.

Jan. 1993 - Déc. 2005
Scouts Tunisiens

Membre

• Participating in local and national events and gatherings.
• Participating in international events and jamborees:
     - Camp-Jam (London, UK - Aug. 2002).
     - Scouts Jamboree (Sharjah, UAE - Apr. 2005).

Jan. 2004 - Déc. 2009
Mutuelle Nationale des Etudiants Tunisiens

Membre

• Participating in training workshops and student life events.

Jan. 2004 - Déc. 2007
Tunisian Red Crescent

Membre

• Attending first aid training workshops.

Langues

Arabic

100%

French

90%

English

90%

Logiciels

Adobe Photoshop

95%

Adobe Illustrator

85%

Adobe Dreamweaver

100%

Microsoft Word

75%

Microsoft Excel

75%

Microsoft PowerPoint

75%

SEO PowerSuite

75%

Screaming Frog

75%

OpenShot Video Editor

75%

Outils

Google Analytics

95%

Google Search Console

85%

Google Ads Editor

100%

Meta Business Suite

75%

cPanel

75%

Yoast SEO

75%

Zoom

75%

Brevo

75%

Mailchimp

75%

Canva

75%

Ai Tools

75%

Systèmes de Gestion de Contenu

WordPress

95%

Drupal

85%

Joomla

100%

ArtiPHP

75%

Compétences

  • Search engine optimization
  • Search engine marketing
  • Social media monitoring
  • Social media marketing
  • Strategic intelligence
  • Community management
  • Competitive analysis
  • Marketing strategies
  • Website optimization
  • Affiliate marketing
  • Display advertising
  • Online advertising
  • Project management
  • Content marketing
  • Digital marketing
  • Web communication
  • Content creation
  • Web optimization
  • Email marketing
  • Lead generation
  • Local marketing
  • Niche marketing
  • Social networks
  • Web integration
  • Websites design
  • Administration
  • Digital design
  • Communication
  • Data analysis
  • E-reputation
  • Facebook Ads
  • Meta Ads
  • Social media
  • Webmastering
  • Copywriting
  • Remarketing
  • Retargeting
  • Web writing
  • Automation
  • Conversion
  • E-commerce
  • Google Ads
  • Management
  • Analytics
  • Web analytics
  • Local SEO
  • Targeting
  • Webdesign
  • WordPress
  • Blogging
  • Branding
  • Mobile
  • SERP
  • PPC
  • ROI
  • SEA
  • SEM
  • SEO
  • SMM
  • SMO

Certificats

Portfolio

Permaflex

Permaflex

Google Ads, Meta Ads, SEO, Webmastering, WordPress Development
Jamaity Academy

Jamaity Academy

Community Management, SEO, Webmastering
Fabienne Colas Foundation

Fondation Fabienne Colas

SEO, Webmastering, WordPress Development
Festwave Institute

Festwave Institute

SEO, Webmastering, WordPress Development
Vancouver International Black Film Festival (VIBFF)

Vancouver International Black Film Festival (VIBFF)

SEO, Webmastering, WordPress Development
Calgary Black Film Festival (CBFF)

Calgary Black Film Festival (CBFF)

SEO, Webmastering, WordPress Development
Ottawa Black Film Festival (OBFF)

Ottawa Black Film Festival (OBFF)

SEO, Webmastering, WordPress Development
Business Country Desk

Business Country Desk

Community Management, Webmastering
Businessmed (UMCE)

Businessmed (UMCE)

Community Management, Webmastering

Contact

Tunis - Tunisie

(+216) 20 22 33 93

(+216) 20 22 55 34

Disponible en freelance

Comment Puis-je Vous Aider