Slim Kharbachi
Spécialiste en Communication Digitale
Expert en Communication Digitale
Développeur WordPress
Slim Kharbachi
Diplômé en Finance de ISG Tunis, avec plus de 18 ans d’expérience en communication et en stratégie marketing digital, dont plus de 4 ans de collaboration avec des organisations de la société civile nationales et internationales. Je suis passionné par les dernières tendances et technologies de l'univers du digital.
Tout au long de ma carrière, j’ai acquis une expertise avancée dans le développement de stratégies marketing et de communication pour différents projets, en assurant la livraison des livrables dans les délais et une expérience fluide pour l’ensemble des parties prenantes.
Domaines D'expertise
Développement WordPress
Développement et optimisation de sites WordPress sur mesure. Installation et personnalisation de thèmes et plugins pour une visibilité optimale et une expérience utilisateur améliorée.
Référencement Naturel (SEO)
Optimisation du contenu, de la structure et du balisage des sites web afin d’améliorer le positionnement, renforcer la visibilité et générer un trafic organique qualifié.
Marketing des Moteurs de Recherche (SEA)
Mise en œuvre de campagnes sponsorisées (Google Ads) : Analyse du marché, création d’annonces ciblées, recherche de mots-clés, ajustement des enchères et suivi des performances.
Marketing des Réseaux Sociaux (SMM)
Gestion des réseaux sociaux, création de campagnes publicitaires et stratégies de communication afin de renforcer l’engagement et valoriser une marque.
Partner Voices

I met Slim during my internship at A2WM. He has always shown himself to be motivated and meticulous in his work.
I consider him a good team leader: his ability to understand and his active listening skills give him excellent communication abilities and allow him to easily build new relationships. With a true team spirit, it's a pleasure to work alongside him.

Suddenly, young writers and bloggers are able to start their own ventures. Slim Kharbachi was among the first to do so.
The 25-year-old set up a news website called Tunisie-Presse.com at the height of the revolution. "The Tunisian revolution was characterised by a huge amount of information, by thinkers, bloggers and journalists too - so why not?" he said.
Chiffres Clés
Expérience
+18Projets
+40Partenaires
+20Mon CV
Education
2004 - 2011
Institut Supérieur de Gestion de Tunis
Master degree in finance
Multidisciplinary studies and training in Corporate & Market Finance, Business Management, and Marketing, with a transversal approach to strategic analysis and executive decision-making.
2002 - 2004
Lycée Rue de MarseilleBachelor's degree in mathematics
Expérience
Jan. 2025 - A ce jour
Fondation Fabienne Colas(Canada)
Administrator web
• Managing and maintaining the foundation's websites.
• Creating and redesigning the foundation’s and related websites.
• Ensuring security and backups.
• Managing and updating content.
• SEO and performance optimization.
• Analytics and reporting.
Mai. 2023 - A ce jour
Businessmed UMCE(Tunisie)
Digital communications manager
• Managing and maintaining the organization's websites and project-related web content.
• Handling database administration, monitoring servers and liaising with service providers.
• Collecting contacts, managing email campaigns and newsletters using marketing automation platforms.
• Designing and implementing communication strategies in coordination with the project team.
• Leading online communities, developing content, overseeing social media and monitoring e-reputation.
• Impact analysis, visibility reporting and partner training on communication tools.
• Support for the project team and technical coordination during B2B events (online/offline) through the BCDesk.eu platform.
Avr. 2022 - Mai. 2023
Association Jamaity(Tunisie)
Digital media manager
• Managing communities, creating and optimizing content, tracking performance and reporting.
• Supporting the development and execution of the communication plan and editorial calendar.
• Joining brainstorming workshops and assisting in writing concept notes for various projects in collaboration with the team and partners.
• Supervising and monitoring the development, update and migration of the databases and content of the platform's new version.
Fév. 2019 - Mar. 2022
Sunrise International Trade(Tunisie)
Administrative and communication manager
• Managing communities, creating and optimizing content, tracking performance and reporting.
• Supporting the development and execution of the communication plan and editorial calendar.
• Joining brainstorming workshops and assisting in writing concept notes for various projects in collaboration with the team and partners.
• Supervising and monitoring the development, update and migration of the databases and content of the platform's new version.
Avr. 2017 - Jan. 2019
Alpha Focus Trade(Espagne)
Administrative and communication coordinator
• Advising on the implementation of the company's digital marketing strategy.
• Maintaining and updating the web server.
• Establishing and maintaining connections with collaborators and partners in Spain, Libya and Tunisia.
• Recruiting new staff and implementing administrative procedures in conjunction with management.
• Training team members on ERP use, offering technical support and tracking progress.
• Tracking supplier payments in coordination with the finance department, managing and storing accounting documents.
Jan. 2015 - Mar. 2017
Golden Gate Gida(Türkiye)
Administrative and communication coordinator
• Advising on the implementation of the company's digital marketing strategy.
• Maintaining and updating the web server.
• Establishing and maintaining connections with collaborators and partners in Spain, Libya and Tunisia.
• Recruiting new staff and implementing administrative procedures in conjunction with management.
• Training team members on ERP use, offering technical support and tracking progress.
• Tracking supplier payments in coordination with the finance department, managing and storing accounting documents.
Oct. 2013 - Déc. 2015
La Famille Holding(Tunisie)
Administrative and communication manager
• Supervising the design of visual identity, websites and communication materials for the Holding and its subsidiaries in collaboration with a specialized agency.
• Processing financial documents for import and export transactions and securing payment to various providers.
• Assisting in the development of the company’s ERP in coordination with the accounting and finance team and the development agency.
Fév. 2013 - Août. 2013
Pi2r(Tunisie)
SEA/SEM account manager
• Setting up sponsored campaigns (Google Ads): market research, competitive analysis, media planning, ad creation, keyword research, budget and bid management and performance monitoring.
• Analyzing advertising campaign to identify improvement and optimize performance.
Juil. 2011 - A ce jour
Buzz Brokers Consulting(Tunisie)
Founder & Digital marketing executive
• Crafting and implementing digital marketing strategies to boost the agency’s websites.
• Supporting clients in their projects, such as website development, SEO, SEA, SMO, copywriting and performance analysis.
Juin. 2010 - Juin. 2011
Alliance Communication(Tunisie)
Consultant web marketing
• Managing social media pages
• Creating and publishing content
• Writing blog posts
• Updating website content and on-page and off-page optimization
Avr. 2008 - Juil. 2009
A2WM(Tunisie)
Consultant web marketing
• Managing a web affiliate platform connecting advertisers looking to promote their websites and generate traffic with publishers seeking additional revenue.
Volontariat
Avr. 2022 - A ce jour
Association Jamaity
Membre
Jan. 2016 - Déc. 2024
FuckUp Nights Tunis
Paneliste et Membre organisateur
• Public relation 2.0.
• Digital marketing / communications consultant.
• Permanante speaker.
Jan. 1993 - Déc. 2005
Scouts Tunisiens
Membre
• Participating in local and national events and gatherings.
• Participating in international events and jamborees:
- Camp-Jam (London, UK - Aug. 2002).
- Scouts Jamboree (Sharjah, UAE - Apr. 2005).
Jan. 2004 - Déc. 2009
Mutuelle Nationale des Etudiants Tunisiens
Membre
• Participating in training workshops and student life events.
Jan. 2004 - Déc. 2007
Tunisian Red Crescent
Membre
• Attending first aid training workshops.
Langues
Arabic
French
English
Logiciels
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
SEO PowerSuite
Screaming Frog
OpenShot Video Editor
Outils
Google Analytics
Google Search Console
Google Ads Editor
Meta Business Suite
cPanel
Yoast SEO
Zoom
Brevo
Mailchimp
Canva
Ai Tools
Systèmes de Gestion de Contenu
WordPress
Drupal
Joomla
ArtiPHP
Compétences
- Search engine optimization
- Search engine marketing
- Social media monitoring
- Social media marketing
- Strategic intelligence
- Community management
- Competitive analysis
- Marketing strategies
- Website optimization
- Affiliate marketing
- Display advertising
- Online advertising
- Project management
- Content marketing
- Digital marketing
- Web communication
- Content creation
- Web optimization
- Email marketing
- Lead generation
- Local marketing
- Niche marketing
- Social networks
- Web integration
- Websites design
- Administration
- Digital design
- Communication
- Data analysis
- E-reputation
- Facebook Ads
- Meta Ads
- Social media
- Webmastering
- Copywriting
- Remarketing
- Retargeting
- Web writing
- Automation
- Conversion
- E-commerce
- Google Ads
- Management
- Analytics
- Web analytics
- Local SEO
- Targeting
- Webdesign
- WordPress
- Blogging
- Branding
- Mobile
- SERP
- PPC
- ROI
- SEA
- SEM
- SEO
- SMM
- SMO
Certificats



