Slim Kharbachi

Permaflex

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Description

Permaflex Tunisia - SOMATRAL is a premier bedding specialist dedicated to high-end spring mattresses and luxury sleep solutions. With over 45 years of heritage and expertise, the company stands as the ultimate choice for those seeking superior sleep quality and unparalleled comfort.

My role

Since June 2025, I have been working with Permaflex as an independent consultant through Buzz Brokers Consulting. My mission covers the brand’s e-commerce website and its digital acquisition: keeping the online store fast, secure and up to date, improving its visibility in search engines, and running the paid campaigns that bring qualified visitors to the product pages.

Choosing a mattress is a considered purchase that people often research online before visiting a showroom. The website therefore has to answer their questions clearly and appear at the right moment, both in search results and in social media feeds.

What I deliver

  • Management, maintenance and optimization of the WordPress e-commerce website
  • Technical and on-page SEO: site structure, content optimization, indexing and speed
  • Google Ads campaigns: keyword research, ad creation, budget and bid management
  • Meta Ads campaigns to reach new audiences on Facebook and Instagram
  • Performance monitoring and regular reporting to adjust the acquisition strategy

The website, organic search and paid campaigns are managed together as one acquisition chain, so each channel benefits from the data collected by the others, and the company has a single point of contact following the whole journey, from the first search or ad to the order placed online.