Slim Kharbachi
Digital Communication Specialist
CREACT4MED
Description
Businessmed (UMCE)
CREACT4MED (CReative Entrepreneurs ACTing FOR the future MEDiterranean) is a project funded by the European Union (EuropeAid, Directorate-General for International Cooperation and Development, DG DEVCO). It aims to strengthen the role of culture and creativity as a driver of employment and resilience in eight Southern Neighbourhood countries, by harnessing the potential of the cultural and creative industries (CCI) to create economic value, boost growth, create decent jobs and foster social inclusion, with particular attention to young people and women.
My role
I worked on CREACT4MED’s communication as part of BUSINESSMED’s team, where I was digital communications manager between 2023 and 2025, presenting the project to the private sector actors in the organization’s network.
What I delivered
- Publication of project news and events on BUSINESSMED’s website
- Social media content showcasing the cultural and creative industries supported by the project
- Visibility reporting in line with EU requirements
Showing creative entrepreneurship as a real economic sector, and not only a cultural one, was the main angle of this communication.